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OMD @ The Consumer Engagement Technology Conference 2015
Last month, I was invited to speak at a masterclass put on by the Consumer Engagement Technology Forum. I presented…
Monthly Archives: July, 2015
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Are viral campaigns a viable form of marketing? Nagham Akileh says ‘No’
If you start with the objective of creating a viral campaign, then nine times out of 10 it won’t go…
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Arab Luxury World 2015 – the key takeaways
Arab Luxury World, the region’s annual conference that focuses on the business of luxury in the Middle East, took place…