Meet the bloggers

Our team of bloggers bring you the latest insights, news, market updates and innovations from the industry, tapping into their expertise of various disciplines, ranging from digital to content and branded entertainment to offline planning.

Dara Maher

Dara has spent over 10 years in digital marketing, working across almost every category. At OMD UAE, he leads digital innovations and strategies for clients across the MENA region, delivering best-in-class, award-winning work while driving the digital agenda forward.167 Articles

Khaled Akbik

Khaled is the Social Media lead at OMD working on strategies and new business with clients across the MENA region including PepsiCo, Sephora, Disney, beIN Sports, Azadea Group and Majid Al Futtaim among others. A Computer Science graduate, MBA holder and a self-professed geek, Khaled is passionate about the latest in tech and digital innovations and gadgets and how these are weaved into the fabric of our everyday lives.5 Articles

Waseem Afzal

Waseem oversees the digital agenda across OMD’s regional offices. From marketing strategy to partnership development and digital operations, Waseem has a natural talent for spotting new channels and approaches. In his current role, Waseem leads on 'Transact', a full-service ecommerce unit within the agency.5 Articles

Nagham Akileh

Nagham has over 13 years of digital marketing experience across various disciplines and verticals, and is part of OMD Transact- the agency’s e-commerce unit. She is passionate about technology, analytics and creativity, often interweaving all three in her work, some of which has been awarded at industry festivals. When she's not blogging or tweeting her thoughts, you can find her following TV shows or expanding her shoe collection as part of her ongoing eCommerce research.4 Articles

Rabih El Tair

Rabih has gained extensive media experience in the region, having started as an offline planner in Qatar before relocating to Dubai to work in digital planning. He is passionate about digital innovation and constantly stays up to date with the latest global trends.4 Articles

Faisal Shams

As managing director of OMD Arabia, Faisal leverages his unique talent in turning communications into effective business solutions. Always aiming higher, he is now transforming the approach of both OMD and its clients, fast-tracking their digital transformation.4 Articles

Hani Dajani

Having been born and raised in Saudi Arabia, Hani's acute understanding of local consumer psyche and behaviors has served OMD's clients well. Combined with his vast experience, today he brings global best practice and local relevance to every single brief, providing cutting-edge solutions that unlock the Saudi market for brands.2 Articles

Satrajit Duttagupta

Satrajit is the Technical Digital Manager within OMD's C&E team, and has over 13 years of digital marketing experience across various disciplines and verticals. He consults on all mobile media strategies for OMD. He is passionate about technology, innovation and all things mobile and that’s certainly evident in the regional first mobile media experiences & development projects he has brought to the table for OMD.2 Articles

Nadim Khouri

Nadim has over a decade of experience working across advertising and media, with a particular focus on digital. As OMD's head of content and experiences, he ensures that content, mobile and creative are integral to a brand's growth strategy.1 Articles

Mohammed Anabtawi

As a social media manager for nearly six years at OMD UAE, Mohammed has helped brands achieve their objectives through well-thought strategies that incorporate social media as an integral component of their campaigns.1 Articles

Joe Maari

Joe Maari was the former lead on digital at OMD in Lebanon. As a life-long IT geek, Joe has a passion for technology and actively seeks out the latest innovations to deploy in media campaigns.1 Articles

Hania Mattoo

As part of Omnicom Media Group MENA’s marketing team, Hania handles marketing and communications initiatives for Group's agencies. She is passionate about all things digital and infuses a sense of creativity in all her work.1 Articles

Stanislas Brunais

Stanislas has been working in Performance Marketing for over eight years, starting in Paris. He quickly took charge of, and successfully executed, several complex e-commerce projects for brands including Betclic, Sarenza and Air France. Based in Dubai since 2012, Stanislas has handled digital performance campaigns for regional brands, such as Jumeirah Hotels & Resorts, Sephora, MC Donalds or Stanislas is the senior lead on performance for OMD UAE, with overall responsibility for strategy, international coordination and implementation. Stan is fluent in French and English.1 Articles

Eric Mirabel

Eric Mirabel is Omnicom Media Group MENA's Regional Executive Director of Marketing, overseeing the marketing and communications of the Group's agencies across all markets in MENA1 Articles

Farah Mehdi

Farah is part of the social media team at OMD and has close to a decade of experience under her belt. She has primarily worked across the FMCG industry, and has dabbled in automotive and telecoms. She has delivered award winning work and is constantly pushing digital innovations. When Farah is not at work, she’s usually in the gym or at a yoga class, and may have slight obsession with high tea.1 Articles

Alanna Turpin

Alanna spent 5 years as a planner at OMD before her passion for sustainability led her into the role of CSR manager at Omnicom Media Group MENA. She now drives the Group's CSR strategy, ensuring all areas of the organization are aligned with the Global Reporting Initiative.1 Articles

Hamza Madi

Having started his career as an offline planner in Saudi Arabia in 2011, Hamza has gone the extra mile in developing his digital skills over the years to now serve as a hybrid planner, capable of seeing the full picture for his clients' communications. He personally believes media is one of the most exciting industries to work in, as it is constantly propelled by innovation.1 Articles

Aisha Anis

Aisha is a comms-planning veteran with over 11 years of experience across diverse client categories. As director of planning, she currently focuses on business development for OMD's Lower Gulf entity, as well as orchestrates both global and regional campaigns for existing clients.1 Articles

Tamara Suleiman

Manager - Social Media1 Articles

Igor Skokan

Igor is the former head of Annalect, our insights and data analytics arm. He ensured that all data was carefully analyzed and examined in order to unearth smart, sharp and timely insights that could be applied across the board. In a previous lifetime, Igor was a Slovak nuclear scientist.1 Articles

Iman Abu Alia

Iman is an analyst at OMD and enjoys spending her time in nature, paddle boarding, running and traveling.1 Articles

Karan Kukreja

With over 10 years of experience in the ever-evolving media landscape, Karan has acquired the critical skills to effectively manage change. Over the years, he has had the opportunity to work on global brands and his diverse experiences have played a key role in his growth. With a passion for creativity, he is a key contributor to OMD’s innovation agenda, with his clients’ campaigns recognized at several award ceremonies. His new expanded role will allow him to focus on HR & Marketing, over and above managing his clients’ businesses.1 Articles

Maya Bou Ajram

Maya started her career at OMD over a decade ago and has gained extensive planning knowledge and experience across the GCC and Levant regions. Today, she leads the agency’s luxury division.1 Articles

Houda Znati

Having started her career with OMD Morocco in 2010, Houda now leads on the network's luxury accounts in the region, guiding clients through the latest frontiers of the media landscape.1 Articles

Faisal Contractor

Faisal has worked in digital media planning since 2008, in both Australia and Dubai. At OMD, he was responsible for the strategic growth and digitization of clients' portfolios in the F&B, technology, automotive, hospitality, FMCG and luxury sectors.1 Articles

Rami Salame

With over eight years of experience in the advertising industry, Rami manages content investments for OMD's clients, starting from strategy all the way to ROI evaluation. He combines this with a broader media investment remit to ensure clients’ budgets work to the fullest.1 Articles

Saleh Ghazal

Saleh's career at OMD has taken him across a range of clients like Hewlett Packard and Beiersdorf, where he’s overseen the overall implementation of their offline and online media plans. He then took on the role of Business Unit Director, and managed key accounts such as INFITINI, Nissan and Apple. He was recently promoted to General Manager, where his remit has grown to include performance marketing.1 Articles