One-on-one with OMD Germany’s Eike Leonhardt

We recently had the pleasure of hosting Eike Leonhardt from OMD Germany as part of the OMD Exchange Program. Following his month-long stint at our office, we sat down with Eike to talk about his experience.

 

  1. Tell us more about your role at OMD Germany

I run a department called Next, which makes use of disruptive technologies for all OMG agencies and their clients. It´s not limited to just marketing; it takes a holistic look at everything, including business models, products, services and digital transformation. Therefore, my job involves a lot of understanding, explaining and exploring. At the moment, my workload is focused on the particular applications of artificial intelligence and machine learning.

 

  1. How would you sum up the OMD UAE office in 3 words?

Open, inviting and chaotic (in a good way!)

 

  1. What was the highlight of your stay with us in Dubai?

There are so many, it’s hard to say. If I had to name just one, it would probably be the Burj Khalifa. It´s just unreal, unlike anything I have ever seen before.

 

  1. What projects did you work on while you were here?

We did some really great work for BDF and Pepsi. Also, I had so many great conversations about internal processes and gained some really interesting new perspectives. The whole experience was exciting, demanding and enriching, pushing me forward in my career path. I have definitely learned a lot from my time at OMD UAE.

 

  1. Would you recommend the exchange program to your peers at OMD across the network?

Absolutely! I have just one piece of advice to my peers: travel far, travel frequently and get out of your comfort zone as often as you can. The time is always right and if you don’t do it now, you probably never will. Also, remember that with our network in particular, you have access to basically any country/market in the world. There´s so much to explore and so many people to meet; the possibilities are just endless. It might seem like a big step at first, but once you have done it, the world becomes a little smaller and that´s a good thing. In Dubai, I arrived as a stranger and left with the feeling that I’ve lived there forever. That’s probably the best experience you can ever have.

 

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OMD MENA

The OMD team works on delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients.

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