Advancements in technology are changing all industries inside-out, and our media industry is no different. It has become necessary for…
A week ago, I had the opportunity to chat on and off stage with the inspirational and modest Faraz Khalid,…
The industry is going through an intense period of change. Clients’ business models are threatened by a bevy of new…
While last year’s Predicts examined how to trigger desire and build demand, 2017’s edition of OMD MENA’s annual thought-leadership conference…
It’s been almost 6 years since I ventured into the world of social marketing and unfortunately, many businesses still belittle…
Earlier this year, I was given the opportunity to discuss how brands should approach e-commerce as part of a panel…
As technology continues to play an increasing role in the daily lives of Saudi residents, the importance of traditions and…
Influencer marketing hit an all-time high in September 2016, as per Google Trends. Captiv8, an influencer marketing firm, estimated that…
While Saudi Arabia may be late to the diversification game in comparison to its smaller Gulf neighbors, it may still…
Another successful edition of Arab Luxury World, the region’s largest conference on the business of luxury, took place this week.…