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OMD FWD – 5th April
Scoop: Facebook aiming to launch News for Watch this summer 2017 was the year of fake news on Facebook, where…
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Four things that marketers should keep in mind today
1. Generation Innovation: How Gen Z will change the world There is a difference between millennials and Gen Z, and…
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How can marketing managers make the most of ad tech in 2018?
Advancements in technology are changing all industries inside-out, and our media industry is no different. It has become necessary for…
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It’s noon-time for e-commerce
A week ago, I had the opportunity to chat on and off stage with the inspirational and modest Faraz Khalid,…
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Client 2.0: success in a tech-fused world
The industry is going through an intense period of change. Clients’ business models are threatened by a bevy of new…
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Key highlights from OMD Predicts 2017
While last year’s Predicts examined how to trigger desire and build demand, 2017’s edition of OMD MENA’s annual thought-leadership conference…
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The ideal approach for a brand’s social media activities
It’s been almost 6 years since I ventured into the world of social marketing and unfortunately, many businesses still belittle…
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E-commerce: to partner with online marketplaces or create your own platform?
Earlier this year, I was given the opportunity to discuss how brands should approach e-commerce as part of a panel…
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The Future of Saudi Arabia: the role of tradition in an age of transformation
As technology continues to play an increasing role in the daily lives of Saudi residents, the importance of traditions and…
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Why Instagram’s influencer disclosure tag should be welcomed by all
Influencer marketing hit an all-time high in September 2016, as per Google Trends. Captiv8, an influencer marketing firm, estimated that…