While digital consumption may be on the rise in the Kingdom, traditional media continues to play a major role in…
Governments routinely issue new laws, draft policies and launch initiatives to improve their people’s living standards but, sometimes, they go…
Ever since its launch, Snapchat has excelled in terms of youth engagement in Saudi Arabia. Given that 59% of the…
The technology of the future will be nothing short of what it has been in the past; revolutionary. Technology will…
Between the 20th and the 23rd of September, I was 1 of 45 EMEA OMD-ers to take part in the…
This year, OMD Predicts – our ongoing thought-leadership event series – centered on the themes of triggering desire and building…
Millennials have been getting a bad rap, largely from their older peers who see in them a bunch of spoiled…
Arab Luxury World, the region’s largest conference on the business of luxury, took place on 1-2 June, 2016. OMD was…
This year, audiences at ArabNet Dubai heard about the latest developments and emerging trends in areas such as machine learning,…
We recently had the pleasure of hosting Eike Leonhardt from OMD Germany as part of the OMD Exchange Program. Following his…