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Looking ahead: The future of digital in the Middle East
An interview with Rabih El Khoury, director of agency partnerships, DMS (member of Choueiri Group) It’s hard to believe we…
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OMD at ArabNet Digital Summit 2018
In the sixth edition of ArabNet’s digital summit in Dubai, OMD partnered with the platform to offer insight and ignite…
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Seamless Middle East 2018: The Future of E-commerce
Every year, Seamless Middle East brings together experts and businesses from all over the region to discuss the future and…
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OMD FWD – 5th April
Scoop: Facebook aiming to launch News for Watch this summer 2017 was the year of fake news on Facebook, where…
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Four things that marketers should keep in mind today
1. Generation Innovation: How Gen Z will change the world There is a difference between millennials and Gen Z, and…
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How can marketing managers make the most of ad tech in 2018?
Advancements in technology are changing all industries inside-out, and our media industry is no different. It has become necessary for…
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It’s noon-time for e-commerce
A week ago, I had the opportunity to chat on and off stage with the inspirational and modest Faraz Khalid,…
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Client 2.0: success in a tech-fused world
The industry is going through an intense period of change. Clients’ business models are threatened by a bevy of new…
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Key highlights from OMD Predicts 2017
While last year’s Predicts examined how to trigger desire and build demand, 2017’s edition of OMD MENA’s annual thought-leadership conference…
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The ideal approach for a brand’s social media activities
It’s been almost 6 years since I ventured into the world of social marketing and unfortunately, many businesses still belittle…