Earlier this year, I was given the opportunity to discuss how brands should approach e-commerce as part of a panel…
As technology continues to play an increasing role in the daily lives of Saudi residents, the importance of traditions and…
Influencer marketing hit an all-time high in September 2016, as per Google Trends. Captiv8, an influencer marketing firm, estimated that…
While Saudi Arabia may be late to the diversification game in comparison to its smaller Gulf neighbors, it may still…
Another successful edition of Arab Luxury World, the region’s largest conference on the business of luxury, took place this week.…
Are you happy? Are the people around you and the rest of the country happy? Are you looking forward to…
Viewability, data, brand bots, client concerns, how to pitch better and “Quantomania” were the key topics of discussion at the…
ECONOMIC UPDATE On April 22, King Salman bin Abdulaziz issued a number of royal decrees that reshuffled administrative posts, appointed…
There is no doubt that last year’s drop in oil prices have had a dramatic effect on the Saudi economy.…
While digital consumption may be on the rise in the Kingdom, traditional media continues to play a major role in…