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The ideal approach for a brand’s social media activities
It’s been almost 6 years since I ventured into the world of social marketing and unfortunately, many businesses still belittle…
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E-commerce: to partner with online marketplaces or create your own platform?
Earlier this year, I was given the opportunity to discuss how brands should approach e-commerce as part of a panel…
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The Future of Saudi Arabia: the role of tradition in an age of transformation
As technology continues to play an increasing role in the daily lives of Saudi residents, the importance of traditions and…
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Why Instagram’s influencer disclosure tag should be welcomed by all
Influencer marketing hit an all-time high in September 2016, as per Google Trends. Captiv8, an influencer marketing firm, estimated that…
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The Future of Saudi Arabia: feeding the Kingdom’s insatiable appetite for content
While Saudi Arabia may be late to the diversification game in comparison to its smaller Gulf neighbors, it may still…
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Key highlights from Arab Luxury World
Another successful edition of Arab Luxury World, the region’s largest conference on the business of luxury, took place this week.…
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Is it money that makes Saudis happy?
Are you happy? Are the people around you and the rest of the country happy? Are you looking forward to…
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Key Takeaways from the Festival of Media
Viewability, data, brand bots, client concerns, how to pitch better and “Quantomania” were the key topics of discussion at the…
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POV: Saudi Arabia’s pay-cut reversal
ECONOMIC UPDATE On April 22, King Salman bin Abdulaziz issued a number of royal decrees that reshuffled administrative posts, appointed…
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The Future of Saudi Arabia: economic ambition or reality check?
There is no doubt that last year’s drop in oil prices have had a dramatic effect on the Saudi economy.…