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POV: Saudi Arabia’s pay-cut reversal
ECONOMIC UPDATE On April 22, King Salman bin Abdulaziz issued a number of royal decrees that reshuffled administrative posts, appointed…
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The Future of Saudi Arabia: economic ambition or reality check?
There is no doubt that last year’s drop in oil prices have had a dramatic effect on the Saudi economy.…
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Striking the right balance between digital and traditional media for your brand
While digital consumption may be on the rise in the Kingdom, traditional media continues to play a major role in…
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An eye on the future
Governments routinely issue new laws, draft policies and launch initiatives to improve their people’s living standards but, sometimes, they go…
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Snapchat rolls out advertising solutions in Saudi Arabia
Ever since its launch, Snapchat has excelled in terms of youth engagement in Saudi Arabia. Given that 59% of the…
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Nothing Like Before
The technology of the future will be nothing short of what it has been in the past; revolutionary. Technology will…
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The OMD-Facebook Ambassador program
Between the 20th and the 23rd of September, I was 1 of 45 EMEA OMD-ers to take part in the…
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OMD Predicts 2016 – The Key Take-aways
This year, OMD Predicts – our ongoing thought-leadership event series – centered on the themes of triggering desire and building…
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How to turn millennials’ impatience into a business opportunity
Millennials have been getting a bad rap, largely from their older peers who see in them a bunch of spoiled…
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OMD @ Arab Luxury World 2016
Arab Luxury World, the region’s largest conference on the business of luxury, took place on 1-2 June, 2016. OMD was…