0
Is it money that makes Saudis happy?
Are you happy? Are the people around you and the rest of the country happy? Are you looking forward to…
0
Key Takeaways from the Festival of Media
Viewability, data, brand bots, client concerns, how to pitch better and “Quantomania” were the key topics of discussion at the…
0
POV: Saudi Arabia’s pay-cut reversal
ECONOMIC UPDATE On April 22, King Salman bin Abdulaziz issued a number of royal decrees that reshuffled administrative posts, appointed…
0
The Future of Saudi Arabia: economic ambition or reality check?
There is no doubt that last year’s drop in oil prices have had a dramatic effect on the Saudi economy.…
0
Striking the right balance between digital and traditional media for your brand
While digital consumption may be on the rise in the Kingdom, traditional media continues to play a major role in…
0
An eye on the future
Governments routinely issue new laws, draft policies and launch initiatives to improve their people’s living standards but, sometimes, they go…
0
Snapchat rolls out advertising solutions in Saudi Arabia
Ever since its launch, Snapchat has excelled in terms of youth engagement in Saudi Arabia. Given that 59% of the…
0
Nothing Like Before
The technology of the future will be nothing short of what it has been in the past; revolutionary. Technology will…
0
The OMD-Facebook Ambassador program
Between the 20th and the 23rd of September, I was 1 of 45 EMEA OMD-ers to take part in the…
0
OMD Predicts 2016 – The Key Take-aways
This year, OMD Predicts – our ongoing thought-leadership event series – centered on the themes of triggering desire and building…